Foxcroft & Ginger – Brunch? Not Really, But Pretty Good All The Same

by timchester

There’s a definite theme developing among independent central London coffee joints, a style of interior design that’s fast becoming textbook. From Kaffeine to Farringdon’s Farm Collective to this week’s victim Foxcroft & Ginger, they all share striking architectural similarities. Concrete counters feature heavily, as do half-finished decorating jobs and quirky furniture, as if they’ve been hastily botched together by some hip and scruffy middle-aged urbanite (Mark Ruffalo perhaps). Not that I’m complaining; it’s a lot more appealing than the “comfy” armchairs, Travelodge artwork and endless cycles of the Broken Bells album in my friendly neighbourhood Starbucks.

Foxcroft & Ginger sits by the market just north of Soho’s sex alley, and its big glass front looks out onto an irate potato in a bright blue jacket selling gnarly veg. It distinguishes itself by taking the eccentric mishmash décor to the next level. While I plumped for a relatively normal vintage chair bearing a faux-Vivienne Westwood cushion, there was all manner of higgledy-piggledy stuff to perch on, including a full vaulting horse, while the toilets were a cubic mess of MDF and plywood that felt like a treehouse made by a particularly incompetent dad. They served my flat white in a teacup. Bit weird, but it did the job – the coffee was rich and creamy but lacked the bud-zinging bitterness of Flat White’s flat whites, which are available a few doors up.

We’d make the trek here on the promise of brunch, which to me means hot plates of eggs and bacon and the rest. It must say something about the state of brunch options in the capital that this place appears in “top brunch” lists, because it’s more of a hot sandwich bar. However, its a damn good sandwich bar. Served on sheets of baking paper on thick wooden boards, with a pile of sea salt and cracked pepper in the corner, our munchies were magnificent. A sausage bap was a crunchy claw of toasted roll snaring three fat sausages split lengthways and smothered in gloopy caramelised onion while a toasted ham and cheese contained some kind of béchamel sauce and came drizzled in mustard-tainted honey. Spectacular stuff, and a fair way to pep yourself up ahead of a day’s shopping / laughing at perverts.
Clientele: Only us and Laptop Guy in the corner
Price per head: £6.50
Soundtrack: They take the softly softly approach – mostly XX-chromosomed singer songwriters.
Foxcroft and Ginger on Urbanspoon

{ 4 comments… read them below or add one }

George December 1, 2010 at 11:33 am

In Foxcroft & Ginger’s defence… I know the toilets are in the middle of being redecorated. As they have become so busy recently, they have just knocked down their previous one toilet, to create two. There was a sign up when I was there last apologising for the unfinished paint work.
Also I think serving coffee in an old china tea cup is a lovely touch! One of the more original and interesting coffee shops in London. I can’t get enough of this place. LOVE it!


timchester December 1, 2010 at 1:34 pm

Thanks for pointing that out – I quite liked all the wood anyway. You can tell they love what they do which is the main thing


Mr Ford December 2, 2010 at 2:20 pm

I agree with you TC, not what I would call brunch, but delicious coffee and great, imaginative food all the same.


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